I recently came across a post showcasing 15 clever guerrilla-marketing ideas on Bored Panda. Guerrilla marketing, as the name implies, refers to marketing done in a non-conventional way. Jay Conrad Levinson first coined the phrase asserting that marketing should be waged as if it was a war.
In short the principle of guerrilla marketing encourages us to be innovative. Looking at the examples in the post, I realised that most of us continue to fall into the same groove that leads us to produce mundane advertising and marketing.
The 15 ideas posted vary in budget and goal, but they all have one thing in common; a simple message. Which gets me to the point of this blog. Innovation is about making things easier and not more complex. I think this theme is especially appropriate at a time when the world is singing the praises of the late Steve Jobs. For all that he gets credit for, his greatest gift to humanity was making technology easier to use.
This Greenpeace ad is powerful and ironic. It depicts how bad print media is by adding an extra page to a magazine. The message is however clear as daylight and simple.
This is not an ad, simply a funny greeting card. The message is funny and super simple.
This one is my favourite. Who can doubt that the owner of this business card is a plastic surgeon? Sheer brilliance.
Note the little “buy” and “sell” on either side of this card. Not bad for an stockbroker.
This last effort proves that a good idea beats any budget. A perfect strategy for what is undoubtedly a low budget business.
I have not posted all the images provided by Bored Panda. Follow the link at the beginning of the blog to see the rest.
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